About Lendrly
Lendrly was built to help UK SME founders make better-informed finance decisions. We map the market so you can see which routes may be suitable before you submit an application.
Why Lendrly exists
Most UK small business owners researching finance run into the same problem. Search results are dominated by lead-generation pages that promise instant matches, push users into a single product, or hide the published eligibility criteria behind a form. That is not useful for an owner trying to understand whether asset finance, invoice finance, a merchant cash advance or a term loan is the right route — let alone which lenders are likely to look at their business.
Lendrly takes the opposite approach. We treat finance research as an information problem first. The site is structured around finance categories, lender criteria, eligibility signals and common blockers. Every page is built to be readable on its own, link to the next useful step, and stay neutral about which provider you choose.
Who built Lendrly
Lendrly was built to help UK SME founders make better-informed finance decisions. The team behind it has worked across UK fintech, SME lending and broker operations, and has seen first-hand how often applications are submitted to lenders whose published criteria the business never matched in the first place. The site is designed to reduce that wasted effort by making criteria explicit and educational content easy to find.
We focus on UK SME finance only. International products, consumer finance and unregulated overseas lenders are out of scope. We do not generate thousands of near-identical pages or claim to cover lenders we have not researched.
What you will find on the site
- Finance type guides covering merchant cash advance, revenue-based finance, unsecured and secured business loans, invoice finance, asset finance, bridging finance, commercial mortgages, Islamic business finance and business credit cards.
- Lender profiles summarising published amount ranges, trading-history signals, security and personal guarantee posture, speed notes and data-confidence labels.
- Educational guides on eligibility, common blockers and funding-readiness topics.
- An eligibility checker that ranks finance types against your business profile and explains the reasons behind each fit.
Our regulatory status
Lendrly is not authorised or regulated by the Financial Conduct Authority (FCA).
- We are not a regulated credit broker and we are not on the FCA Financial Services Register.
- We do not arrange, negotiate, recommend or submit credit applications on your behalf.
- We do not receive commission for routing users to a specific lender.
- Nothing on the site is financial, legal, tax or investment advice.
- Output from the eligibility checker is educational guidance only — it is not a loan offer and not a guarantee of approval.
If you need a regulated credit broker, you can verify a firm's authorisation on the FCA Financial Services Register at register.fca.org.uk.
The information here is general eligibility guidance only. Lender criteria can change, published thresholds are not the only thing assessed during underwriting, and final approval is always subject to the lender's affordability checks, credit assessment and documentation review. We label data confidence where relevant so readers can judge how recent and verified each entry is.
Complaints
If you are unhappy with anything on the site or with how we have handled your data, please email hello@duesmith.com with the subject line "Complaint". We aim to acknowledge complaints within five working days and to provide a substantive response within 28 days. Because Lendrly is not FCA-authorised, the Financial Ombudsman Service does not cover our service; however, for data-protection complaints you can contact the Information Commissioner's Office at ico.org.uk. For complaints about a regulated lender or broker, contact that firm directly and, if unresolved, the Financial Ombudsman Service at financial-ombudsman.org.uk.
How we keep the content useful
Every product and provider page is sourced from a structured database rather than hand-written marketing copy. That keeps eligibility signals consistent across the site and makes it easy to update when a lender changes a criterion. Where a fact is uncertain or sourced from third parties, we say so on the page.
Where we cannot verify a claim, we do not publish it. We avoid review stars, fake urgency, promotional ranking labels and any language that implies a certain outcome. If we cite a lender's website, we link to the source.
What Lendrly is not
- Not a regulated credit broker.
- Not a lender. We do not issue credit.
- Not a comparison site that ranks lenders by commission.
- Not a replacement for professional advice on your specific finances.
Get in touch
Questions, corrections or lender data updates can be sent to hello@duesmith.com. If a lender believes information on their profile is out of date, please tell us and we will review the source and update the page where appropriate.